We just wanted to share an article from a recent New York Times (page D6).
"Last month, Real Salt Lake became the first club to announce a
sponsorship deal. The aura of soccer is very different from other
sports, said Dave Checketts, the owner of Real Salt Lake. The team
signed a four-year deal with XanGo, a Utah based company that makes
juices and other products from the mangosteen fruit <NY Times
error, we produce one product>. XanGo will pay Real Salt Lake more
than $500,000 but less than $1 million a year.
"XanGo, Checketts said, was the sponsor of a game in August, when
Real Madrid played in Utah.
"They were incredibly pleased that their name was broadcast around
the world to 130 countries and that they got their name out in
Madrid in a big way, he said. The day after the league announced
plans to sell the front of the jersey, they were in the door. They
sold 7,000 jerseys to their distributors. That's more than we've
sold in two years."
Do you realize that XanGo just invested $500,000 into YOUR XanGo
business? We will all benefit from this advertising!
Malaysia | Singapore | Hong Kong | Taiwan | Brunei | Thailand | Indonesia | Australia | USA | UK & Europe | Norway | Switzerland |
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